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Videos

The Big Data lab

After a first hype, opinions with regard to the value of Big Data for decision making are much more differentiated: is Big Data the universal answer? Will the massive amounts of new data sources be the end of market research? Many are disillusioned...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Ralph Wirth, Norbert Wirth
June 15, 2016
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Citation

Wirth and Wirth (2016a, June 15). The Big Data lab. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/the-big-data-lab


Videos

The Big Data lab

After a first hype, opinions with regard to the value of Big Data for decision making are much more differentiated: is Big Data the universal answer? Will the massive amounts of new data sources be the end of market research? Many are disillusioned...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Ralph Wirth, Norbert Wirth
June 15, 2016
×

Citation

Wirth and Wirth (2016a, June 15). The Big Data lab. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/the-big-data-lab


Videos

Treasure hunt

Games are not only easy and quick but are also highly involving for respondents, researchers and clients alike. Games are also an excellent tool to project people’s minds into real life situations and to simulate complex decision-making...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Nina Keller, Sebastian Prassek
Company: Happy Thinking People
June 15, 2014
×

Citation

Keller and Prassek (2014a, June 15). Treasure hunt. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/treasure-hunt